Create a community of 100 million players to protect environment.
Financing concretely and efficiently. We have created an amazing fun game on smartphone to unite 100 million players around the world on the first and biggest "Play to Save" community to
Financing concretely and efficiently. We have created an amazing fun game on smartphone to unite 100 million players around the world on the first and biggest "Play to Save" community to
1 BILLION TREES
Planted and protected
1 BILLION TONS OF PLASTIC
cleaned from the oceans
PROTECT BIODIVERSITY
and the 40.000 endangered species
1 BILLION TREES
1 MILLION TONS OF PLASTIC
PROTECT BIODIVERSITY
Plant and protect
clean from the oceans
and the 40.000 endangered species
WE PARTNER WITH THE BIGGEST ONGs
They are the foundation of our common success, they work directly on the field with local populations all over the world. Together, we are creating an innovative way of financing climate action while having fun.
And reinvent one of the biggest industries to create a climate protection revolution. Mobile Phone Gaming can be an incredibly powerful tool for the environment, that gives everybody the power to act on climate protection, in the palm of your hand.
+100
billions $
Revenues of mobile game industry per year.
2,5
billions
Numbers of mobile game players.
60%
total
Of the gaming market on mobile phone.
To achieve our vision, we will become a free to play hub of casual minigames.
+380K
followers ready to make a change...
+500K
followers ready to make a change...
MY LOVELY COIN ($MLC)
the green token that grow as the number of players grow
Linked to our global turnover
The My Lovely Coin is the main currency of our game. 100% of every In-App purchase is used to buy back My Lovely Coin on exchanges at market price. Therefore, the $MLC is technologically linked to our global turnover.
A green token
My Lovely Coin ($MLC) is a utility token on the Polygon blockchain, a global & sustainable Web3 infrastructure built on Ethereum. #Polygon is carbon neutral, going carbon-negative in '22.
The biggest fund for environment
The environment treasury, a fund solely dedicated to financing environmental projects that are in line with the 3 main My Lovely Planet objectives, is composed of 20% of the total supply of $MLC.
Accomplish your mission faster with NFT Lovely Volunteers
Acquire exclusive new objects and skins for your characters
Earn $MLC with your NFT and enter the play-to-earn universe
Access to unique content such as minigames competitions with special rewards $MLC
ROADMAP
Building the future one tree at a time
A team of passionate and experienced players
We have worked more than two years with our incredible and passionate team of experts to transform our dream into reality.